by Toyota in the News on September 7, 2010
As the Paris Motor Show looms, Toyota is looking to emphasize one of its most positive and in-demand attributes: it’s Hybrid Synergy Drive. Toyota is still the king of the gas-electric vehicle and one thing is for sure, the automaker wants to keep its crown.
While Toyota’s dominance in the hybrid vehicle market is relatively unmatched, the company still has plenty of competitors, not to mention a swarm of new electric vehicles coming to showrooms. So at the upcoming Paris show, Toyota wants to solidify its dominance by putting its strengths on display. [click to continue…]
by Toyota in the News on August 31, 2010
Early in August, Toyota celebrated yet another major milestone: The 2011 Toyota Tacoma is now being produced alongside its big brother—the Toyota Tundra—at the automaker’s manufacturing facilities in San Antonio, Texas. It was the culmination of a major Toyota effort to improve its U.S. truck production, an effort that has benefited from a $100 million investment in Toyota Motor Manufacturing, Texas, Inc. (TTMTX) and added 1,000 jobs to the plant.
“The San Antonio plant has shown a great deal of resilience during the recession and is fully prepared to ramp-up Tacoma production,” said Chris Nielsen, TMMTX president. “By building Tacoma in Texas, we are able to consolidate pickup truck production in the United States under one roof, allowing us to fully utilize the plant’s capacity.” [click to continue…]
by Toyota in the News on August 30, 2010
The first-generation Scion tC proved that a modern-day sports coupe doesn’t have to cost big money to offer big style or performance, and that approach helped it win thousands of new customers over the years. Today, of course, things are different, but so is the all-new 2011 tC—in fact, just about the only thing that remains the same is its dedication to providing drivers with one of the best ownership experiences in its segment. [click to continue…]
by Toyota in the News on August 26, 2010
The 2011 Toyota Highlander broke cover this week at the Moscow Motor Show. It receives an updated front fascia, hood, fenders, grille and headlights. A familiar 3.5-liter gasoline V6 delivering 273 horsepower through a five-speed automatic transmission will be the only engine available on this model.
While this 2011 Highlander is not technically a U.S.-spec model, it’s expected that many of its updates will arrive Stateside as well. Part of the reason is because a Russia-specific model seems rather unlikely considering the limited number of factories where the Highlander is built. [click to continue…]
by Toyota in the News on August 23, 2010
According to the latest reports from Ward’s Automotive, the platform that underpins the latest Scion tC could also be used to fuel other models, such as a new five door model.
Already, Toyota’s MC platform is widely used in a variety of applications ranging from the Corolla to the Venza crossover. Thus, it really wouldn’t be too much of a stretch for Toyota to cost effectively squeeze even more models out of this versatile platform. [click to continue…]
by Toyota in the News on August 20, 2010
The Toyota Tacoma—already the best-selling compact pickup in America—is going to be even better for the 2011 model year, thanks to two new accessories packages based on the popular Tacoma T|X show truck that debuted at last year’s Specialty Equipment Marketing Association (SEMA) show. Developed by Toyota Racing Development (TRD), the automaker’s in-house performance division, the packages are available on both Access and Double Cab versions of the V6-powered Tacoma in either its PreRunner or 4X4 configuration.
Available for ordering in September, the T|X package gives the Tacoma a surprisingly menacing look with 16-inch black-alloy wheels from TRD, wrapped in BF Goodrich Rugged Trail rubber, and adds matching black-tube side steps, a stainless steel exhaust tip and special T|X graphics. It’s a custom appearance without the custom cost, as the package provides $2,453 worth of aggressive accessories for just $1,699—a discount of more than $750. [click to continue…]
by Toyota in the News on August 19, 2010
How different was the auto world in July of 2000? Just consider: The average price of gas was only $1.50 a gallon back then, and the most hotly anticipated new vehicle of the year was the HUMMER H2. Needless to say, introducing the industry’s first affordable gas/electric hybrid in the U.S. made for a bit of a challenge. But today, 10 years and almost 900,000 customers later, it’s equally obvious that the Toyota Prius was up to that challenge—and then some.
With that many people buying a Prius as compared to an average car, Toyota estimates that 9 million fewer tons of CO2 have entered the atmosphere since 1990, about 650 million fewer gallons of gas have been used, and consumers have saved some $1.5 billion. Just as importantly, the Prius proved that a mass-produced, practically priced hybrid could be a success in the marketplace, opening the door for a continuing flood of vehicles featuring the same kind of fuel-efficient technology. [click to continue…]
by Toyota in the News on August 17, 2010
Not every car buyer is a mechanic, so certain noises and behaviors often lead to the question, ‘why is my car doing this?’
Typically to answer these questions, drivers ask around or do a bit of research on their own to decipher the mysteries of their vehicle. However, Toyota decided to take a more direct approach, and released answers to several common questions that owners have asked about their vehicles. [click to continue…]
by Toyota in the News on August 16, 2010
Rumor has it that the Toyota Yaris may be replaced in the U.S. with an all-new model. According to Autocar, Toyota is looking to offer a more competitive offering in the wake of more stylish subcompacts like the Ford Fiesta, Mazda2 and Honda Fit.
The Toyota Yaris remains a formidable subcompact with an affordable price tag and high mileage. However, it hasn’t received a major updated since its debut back in 2006. [click to continue…]
by Toyota in the News on August 12, 2010
Toyota had recently reported that sales of the Prius hybrid had dropped sharply from a year ago. Despite a 30 percent decline in Prius sales, Toyota remained pleased with the results.
While the Prius may have underperformed this past month compared to July 2009, it seems that Toyota and Lexus combined were actually responsible for 73.9 percent of hybrid sales in the U.S. last month. In total, 17,504 hybrid vehicles were sold between the two brands in July, which certainly gives Toyota something to be pleased with. [click to continue…]
