by Toyota in the News on July 30, 2010

The Supra is one of Toyota’s most beloved and iconic sports cars. While the Supra has long been discontinued, rumors of its resurrection continue to circulate.
Among the latest news concerning the sports car is from the folks at Car and Driver, who assert that the Supra name has officially been trademarked by Toyota, which means that the automaker now has three years to utilize it. [click to continue…]
by Toyota in the News on July 29, 2010

This year marks a major milestone for the world’s most popular hybrid. Toyota has offered the Prius in North America for a decade now, where it remains the top selling hybrid on the market.
Since its launch in Japan back in 1997, the Toyota Prius has sold more than 1.8 million units. About half of those sales were attributed to car buyers in the U.S. [click to continue…]
by Toyota in the News on July 28, 2010

According to sources speaking to PickupTrucks.com, Toyota’s full-size Sequoia SUV will no longer be produced beyond the current model. This is likely in part due to slow sales, but also could be part of Toyota’s strategy to meet stringent CAFE requirements.
Although it shares its platform with the Sequoia, Toyota will continue to offer the Tundra full-size pickup. An all-new Tundra is slated to arrive in 2014, which is also around the same time that other full-size pickups from GM, Ford, and Nissan, are due arrive. [click to continue…]
by Toyota in the News on July 26, 2010

As Toyota recovers from one of its worst periods in recent history, the company is not only bolstering its reputation for quality and safety, but it’s also looking to making a number of changes to how their products look.
Akio Toyoda has reportedly ordered the company’s products to feature a more emotional appeal as part of a new global product philosophy. From this we can expect that new models will look similar to each other across the board. [click to continue…]
by Toyota in the News on July 19, 2010

Recently, Toyota and Tesla execs announced that two EV prototypes were being jointly developed. It has now been confirmed that one of these prototypes, which feature EV drivetrains from Tesla and Toyota platforms, will include a RAV4 model that could be production ready by 2012.
The two prototypes are being worked on by Tesla and will be delivered to Toyota by the end of the month. Toyota reportedly plans to test both prototypes rigorously to ensure the vehicles are performing to Toyota’s standards. [click to continue…]
by Toyota in the News on July 14, 2010

For the second consecutive year, the Toyota Camry has topped the Cars.com “American-Made Index,” which “recognizes cars that are built here, have a high amount of domestic parts and are bought in large numbers by American consumers.” The Camry lives up to that ranking by having at least 75 percent of its parts made in the U.S., being built in both Georgetown, Ky., and Lafayette, Ind., and remaining a consistent fixture among the best-selling cars in the country.
In fact, the Camry notched more sales in 2009 than any other car sold in the U.S., and has been in the top seven every month through May in 2010. [click to continue…]
by Toyota in the News on July 12, 2010

New reports are emerging regarding a Toyota prototype vehicle featuring a Tesla electric drive unit. This vehicle was announced in a recent interview with Toyota CEO and president Akio Toyoda. The development was later confirmed by Tesla’s Chief Technology Officer, J.B. Straubel.
A total of two test mules are currently being worked on between the automakers. They feature Tesla battery packs, power electronics and motors, all of which are being fitted into Toyota vehicles. [click to continue…]
by Toyota in the News on July 8, 2010

One of the numerous steps that Toyota is taking to bolster the quality of their products and respond to customer concerns is to open six product quality field offices around North America. These offices will start popping up this month alongside Toyota Motor Sales regional offices.
When reports of customer issues surface, these new offices will be on the front lines to investigate the issues, fix any problems, and hopefully quell concerns quickly. Each office will be staffed by engineers and technicians that will work with dealers and Toyota USA’s HQ to gather data and and solve problems. [click to continue…]
by Toyota in the News on June 28, 2010

At next weekend’s Goodwood Festival of Speed, which runs from July 2-4, Toyota plans on making its presence felt as the automaker will be highlighting its rally racing past.
Specifically, Toyota will be celebrating its success in the World Rally Championship in the 1980s and 1990s. The automaker will also be bringing at least three rally cars to show off, including the Group B Celica Twin Cam TA64, Group A Celica ST185, and Corolla WRC. [click to continue…]
by Toyota in the News on June 25, 2010

Every few months there are rumors concerning successors to the the Toyota Supra and MR2. These two on-again, off-again sports cars appear to be on again in the midst of continued work on the Toyota FT-86 rear-wheel-drive sports coupe.
The latest rumors suggest that both the Supra and MR2 will hit the market within the next four years. The MR2 could feature a hybrid powertrain with a 1.5-liter gasoline engine. A V6-equipped hybrid powertrain was originally considered, but due to the staggering sales of the Honda CR-Z in Japan, engineers at Toyota are rumored to favor a more fuel-efficient unit instead. [click to continue…]