The all-new 2010 Toyota Prius has recently gone on sale in Japan and is poised to outsell its all-new rival, the Honda Insight hybrid. Toyota has already received 80,000 orders for the new hybrid vehicle which is a good sign for Toyota, who set forth the lofty goal of selling 400,000 Prius units annually.
The high demand for Toyota’s latest product is likely welcomed news for Toyota. In addition to having fresh competition from Honda and its less expensive Insight, Toyota has had plenty of bad news lately. In addition to rising quality issues, Toyota also announced its worst fiscal year ever. It is hoped by many that the latest generation of the popular Prius brand can reinvigorate sales, and so far Boston Toyota dealers say that’s looking like a possibility.
Originally launched in 1997, the Toyota Prius has remained the strongest selling hybrid in the world. Sales have remained so strong that the Prius and Toyota have both become synonymous with hybrid technology. The success of the Prius has also spawned a number of hybrid vehicles within the Toyota and Lexus lineups, including the popular Camry hybrid which remains a favorite among San Diego Prius dealers. Being capable of 51 miles per gallon in the city and 48 mpg on the highway, the new Prius will likely prove to be the most successful generation yet.
The price of the 2010 Toyota Prius is higher than that of the new Honda Insight. However, Toyota Service Lexington say the Prius provides a more powerful engine, better fuel economy, and even more standard features. Here in the U.S., the new Prius will be priced at $21K, less than $2,000 higher than the Insight. A price war in the hybrid segment is just what consumers need right now, and it will certainly be interesting to see which new hybrid model will garner the most demand globally.
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Check back here to see how the hybrid vehicles war unfolds.