While Toyota works to move past their recent recall issues, their cars are still winning plenty of acclaim. MotorWeek, the longest running automotive series on television, has just named the Toyota Prius “Best of the Year” in its 2010 Drivers’ Choice Awards. MotorWeek cited Toyota’s commitment to improving fuel efficiency, power, and versatility, when creating the third generation Prius.
“If you can only buy one car for your family, the 2010 Prius is the one,” said MotorWeek host and executive producer John Davis. “The Prius is a no-compromise vehicle that offers impressive efficiency, cutting edge technology, smart packaging and truly iconic styling.”
MotorWeek’s award comes at a difficult time for Toyota as the company strives to maintain the trust of consumers amid sweeping recalls. Despite concerns, MotorWeek was confident that any potential issues involving the Prius will be fully addressed by Toyota.
As the longest running automotive series, the MotorWeek team has become widely respected and their Drivers’ Choice Awards have been acknowledged as one of the auto industry’s top honors. To determine the the winners, MotorWeek’s editorial team evaluates cars in a number of areas, particularly when it comes to performance, technology, practicality and value. After their extensive testing it was clear that the 2010 Toyota Prius excelled in each of those areas.
In addition to winning MotorWeek’s highest honor, the 2010 Toyota Prius also won another Drivers’ Choice Award for “Best Eco-Friendly Vehicle.” But all said, Torrance Toyota shoppers are still considering all their options. While the praise has been impressive in light of negative attention, new car shoppers have plenty of choices these days, and the media scrutiny is certainly making car buyers very aware of that. In fact, Honda and Acura are perhaps the most direct alternatives and many recent customers visiting Alexandria Acura dealers have at some point considered a Toyota or Lexus product. Hopefully for Toyota, the string of continuing praise from MotorWeek and other sources will quell concerns fast.
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