FR-S Is First AutoGuide Car of the Year

by Toyota in the News on December 26, 2012

AutoGuide.com launched back in 2004, but the highly regarded research resource never got around to introducing a “Car of the Year” honor before now. Of course, that could be because there hasn’t been a car like the Scion FR-S before now—and no, the Subaru BRZ doesn’t count. As AutoGuide editors point out, “It’s not just that Toyota funded the project, but that the folks at Toyota dreamed it up and carried it through. Left to its own devices, Subaru would never, ever have built this car.”

The folks at Scion Providence told us some customers were surprised to find out that the FR-S is a Toyota product, especially after checking it out for themselves. Not only is the award-winning Scion affordable, with an MSRP that clocks in at $25,255 at dealers like Dublin Toyota, but it also delivers true rear-wheel-drive performance, laser-like handling and a striking exterior design.

Just ask AutoGuide’s Colum Wood, whose comments about the FR-S included:

  • “Regularly compared to sports cars twice its price, the level of driving bliss it delivers has for the most part been unattainable to those outside the one percent.”
  • “Where its merits really show through is when compared to modern sports cars in its class, which we did, pitting it against the Hyundai Genesis Coupe 2.0T R-Spec on the track.”
  • “A sports car should be agile, well-balanced, responsive and intuitive, responding to driver inputs. The FR-S takes these qualities to an impressive level and flatters the driver, making almost anyone look and feel like a professional behind the wheel.”

“We are honored that AutoGuide.com selected the FR-S as its first Car of the Year recipient and recognized the unmatched driving experience,” added Scion Vice President Doug Murtha. “The FR-S showcases the fun we want Scion drivers to have each and every time they get behind the wheel.”

Visit Scion Auto Finance Maryland or your local Scion dealer for more information on the Scion FR-S.

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