Furia Foreshadows All-new Corolla at Detroit Auto Show

by Toyota in the News on January 16, 2013

Photo: Charles Krome

The 2013 Toyota Corolla remains one of the best-selling vehicles in the country, with more than 290,000 sales last year and a volume increase that exceeded 21 percent. According to Toyota Acton, it had more sales last year than just three other cars (one being the Toyota Camry). Yet at the same time, the compact segment has taken a huge step forward since the current generation of the Corolla first debuted. So it’s a good thing that new Corolla is about to make a quantum leap of its own, as previewed by the Toyota Furia Concept.

With the kind of striking exterior design that is rarely seen even among the latest compact entries, the Furia had its first public appearance at the North American International Auto Show in Detroit recently, where it made an instant impact with Toyota’s new “Iconic Dynamism” design theme. Toyota Richmond Dealerships said the fresh look introduces a strongly athletic stance, complemented by a sleek and aerodynamic profile, with a steeply raked windshield that, in turn, sweeps back into a noticeably sloped roofline—and finishes with boldly flared fenders.

The Furia also is distinguished by premium touches like LED front and rear light treatments, extensive use of carbon-fiber exterior accents, and a particularly detailed rear valance that incorporates a highly detailed exhaust-outlet surround.

Toyota didn’t happen to mention when the new, Furia-based Corolla will reach dealerships like the Salem Toyota Dealerships, but Bill Fay, group vice president and general manager of the Toyota division, did say that: “The Corolla Furia Concept is an early indicator of where our compact car design may lead in the future. It blends a heightened emphasis on dramatic design and modern elements of high technology to generate curb appeal that will surprise a lot of people.”

Previous post:

Next post: