With the launch of the third generation Prius, we all have likely seen the advertising blitz that was destined to follow. Although Toyota is rarely singled out for advertising innovation and acclaim, this campaign is perhaps one of Saatchi and Saatchi’s best Toyota campaigns in a long time.
Launched earlier this year, the new Prius commercials are beautiful, detailed, and the imagery cleverly compliments the slogan of “Harmony between man, nature and machine.” The ads have also made it onto Nielsen’s Top 10 Most-Liked New Ads list.
Check out how the “Harmony” commercial was made and view all the latest Prius commercials below.
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Read more about Toyota advertising on this blog.