With the launch of the third generation Prius, we all have likely seen the advertising blitz that was destined to follow. Although Toyota is rarely singled out for advertising innovation and acclaim, this campaign is perhaps one of Saatchi and Saatchi’s best Toyota campaigns in a long time.
Launched earlier this year, the new Prius commercials are beautiful, detailed, and the imagery cleverly compliments the slogan of “Harmony between man, nature and machine.” The ads have also made it onto Nielsen’s Top 10 Most-Liked New Ads list.
Check out how the “Harmony” commercial was made and view all the latest Prius commercials below.
While there are certainly plenty of hybrids on the market these days, 2010 Toyota Prius Boston dealers continue to see steady demand for the third generation Prius. Despite increased competition, the Prius is expected to remain on top for quite a while.
If you ask Toyota dealers Acton, they’ll also attest to the Prius’ unwavering appeal. As these commercial highlight, not only does the latest model continue to offer impressive efficiency, but innovative features and more style have also been added to its award-winning formula.
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Read more about Toyota advertising on this blog.
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