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Already eligible for up to $2,500 in federal tax credits, the 2014 Toyota Prius Plug-in will see thousands more erased from its MSRP when it reaches dealerships later this year. That’s because the automaker itself has lowered the price of admission to the base model by more than $2,000, then reduced the cost of the uplevel “Advanced” model by more than $4,500.

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California may be helping to lead the way to a greener auto industry, but it’s Toyota setting the pace in California. That’s according to the latest “Green Car Guide” from the Automobile Club of Southern California, which recently honored the 2013 Toyota RAV4 EV. Designed with EV technology from Tesla, Toyota’s electric vehicle was the highest-rated green vehicle in this year’s publication.

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The range-topping 2014 Toyota Tundra “1794 Edition” takes its name from the founding date of the Texas ranch where the automaker built its U.S. truck plant. While the legacy of the Tundra itself doesn’t go back quite that far, it has set a new milestone for the company. Just in time to help celebrate its 10th anniversary, Toyota Texas has produced its 1 millionth truck. Coincidentally, it was one of those 1794 Edition Tundras, in Sunset Bronze Mica, and featured the trim’s premium Western theme with exclusive saddle-brown leather-trimmed seating, ultra-suede accents and a host of upscale amenities that also includes the next-gen Entune media system.

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Last month, as Toyota was on its way to its highest U.S. sales total in more than five years, the company also marked another notable milestone by delivering its 40-millionth Toyota Corolla. But that sky-high total isn’t just a nice round number, it also made the Corolla the best-selling automotive nameplate ever.

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Once again the best-selling car in the country, the Toyota Camry also was the only car in America with more than 40,000 sales last month. In fact, with 44,713 deliveries, the Camry outsold its next closest midsize rival by more than 6,000 units, as it enjoyed a 21.8 percent jump in demand in August. On the other hand, even at that blistering sales pace, the Toyota Camry fell a bit short of the brand’s overall growth rate, which reached 22.8 percent in the previous month on 201,745 sales. The Toyota Motor Company, including Lexus, achieved an identical growth rate with 231,537 sales.

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With pricing that starts at $16,800, the redesigned 2014 Toyota Corolla “will offer its dramatically elevated design, efficiency and renowned Toyota quality at an extremely attainable price,” according to the automaker, which also noted that, even with an MSRP increase of $570, the new Corolla “will remain a legendary value in the segment.”

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2013ToyotaRAV4001_47894_39905_lowThe dramatic redesign of the all-new Toyota RAV4 has had a dramatic effect on its popularity. In fact, with seven months of business now in the books for 2013, the RAV4 has achieved six straight monthly sales records, capped off by a July in which volume climbed by 28.1 percent on the strength of 19,538 deliveries. But that wasn’t even the best sales performance for the company last month.

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2014 Toyota CorollaToyota has been on a design renaissance lately. Starting with the refreshed Camry in 2011 and followed by the all-new RAV4 and Avalon, the automaker has quickly caught up to design darlings Hyundai and Ford. Still, we were pleasantly surprised by the 11th generation Corolla compact which debuted earlier this month.

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2012 Toyota Prius Plug-in rightToyota wants you to drive for a good cause. That’s the central premise for its first Prius MPG Challenge, which launches today.

Here are the details. The Challenge is made up of five waves. In each one, up to eight participants will be given a 2013 Toyota Prius Plug-in electric vehicle (PHEV) to drive for 30 days and a $200 gas card. Each driver must rack up at least 500 miles in the PHEV during that time while garnering a minimum of 75 miles per week. At the end of the 30 days, each vehicle’s trip computer will be examined for total mileage. First place winner gets $2,500 donated to their favorite charity, with the second-place winner receiving $1,000, followed by the third runner-up who gets $500. [click to continue…]

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2014 Scion tC

The refreshed 2014 Scion tC is sportier and more stylish than ever before, but it’s not more expensive. In fact, despite a wide range of upgrades to the 2014 tC, Scion actually lowered the price of the new models by $270. With a six-speed manual transmission, the new sport coupe will start at $19,210; that MSRP bumps to $20,210 for the tC when configured with a six-speed automatic.

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