What we’ve all been waiting for has finally arrived. Toyota just released their February sales figures, and the results are exactly what was to be expected.
With increasing scrutiny on Toyota’s recall issues not only from consumers, but also from lawmakers, sales fell a total of 8.7 percent compared to a year ago. The Toyota division saw a decrease of 10.6 percent with Lexus down 5.2 percent from February of last year. [click to continue…]
{ 4 comments }
Toyota has been consumed by negative press lately, but that doesn’t mean their vehicles have lost their competitive edge. The Toyota RAV4 in particular has remained one of the most successful compact crossovers since its introduction in the mid 1990s and continues to dominate the segment that it helped establish.
Wanting to continue its segment leadership, Toyota recently debuted the 2011 RAV4 ahead of the 2010 Geneva Motor Show. With its freshened design, wider stance, and more luxurious accommodations, the 2011 Toyota RAV4 is more sophisticated than ever before. [click to continue…]
{ 0 comments }
In response to criticism that the information within black box data recorders on board Toyota vehicles was only accessible to internal sources within the company, Toyota will soon make black box decoders available to law enforcement agencies as well as consumers.
Although federal regulations have required that data found in on-board black boxes be made available to consumers by 2012, Toyota is moving to quickly to ensure such data can be accessible by 2011. This is just one of many changes that Toyota outlined to become even safer and more transparent than ever before. [click to continue…]
{ 0 comments }
Akio Toyoda, the President and CEO of Toyota, will testify before the House Oversight Committee today concerning the company’s decision to recall more than 8.5 million vehicles for unintended acceleration.
Yesterday, Toyota Motor Sales, USA President Jim Lentz gave his testimony, along with opening statements from Transportation Secretary Ray LaHood. Aside from Toyoda, the automaker’s U.S. chief Yoshimi Inaba will also be testifying today. [click to continue…]
{ 0 comments }
With the Toyota hearings in full swing, the automaker recently released a series of webinars to discuss throttle control response in detail.
Naturally, the mechanical issues surrounding unintended acceleration can be a bit technical for the average consumer, and even lawmakers. Hosted by the automaker’s National Environmental Safety and Quality Communications Manager, the webinars are intended to clarify the what the electronic throttle control system is and what role it plays in unwanted acceleration. Journalists were also invited to participate in the whiner and ask questions regarding the mechanics of these systems. [click to continue…]
{ 1 comment }
The Toyota recall hearings held by the House Energy & Commerce Committee have officially started this morning. The Committee will be investigating the issues of unintended acceleration in Toyota vehicles and the decisions made by the management as the problems unfolded.
Although Toyota and its executive leadership will be under tough scrutiny by the Congressional committee, they will attempt to convey the automaker’s commitment to vehicle safety, even despite the controversy that’s been brewing since last fall. [click to continue…]
{ 1 comment }
Toyota has hit social media over the last month in an attempt to restore their image after recent vehicle recalls. They have also started a campaign using traditional media as well.
This television clip is currently airing. The transcript is below.
{ 1 comment }
(‘
’)
While the Rav4 is not on the list of vehicles being recalled over acceleration and braking issues, this print ad that appeared in 2009 still touches an ironic chord considering the current predicament that Toyota is in.
The ad, which was posted on PulpFactor.com in September, 2009, refers to www.toyota.com.jo, the Jordanian site for Toyota.
(via pulpfactor)
* * *
Read more Toyota News on this blog.
{ 0 comments }
Toyota remains in a heap of controversy, and for now problems are only getting worse. But Toyota executives are not shying away from their temporary set backs, and are even going beyond the usual PR techniques.
With many customers outraged, and potential customers weary about the brand, Toyota’s President and COO Jim Lentz has taken to social media websites to dispel concerns and even answer questions directly from consumers. One interview was conducted live on social news website Digg. [click to continue…]
{ 1 comment }
The annual IntelliChoice “Best Values of the Year” awards were given out at the recent Chicago Auto Show, and a surprising name found its way to the top of 16 different areas: Toyota.
While the news coverage of the automaker’s recalls, and congressional investigation, ensues, the Toyota’s legendary quality is still intact – at least for some. [click to continue…]
{ 0 comments }