For failing to appropriately inform authorities when “sticky pedals” were first being uncovered, the National Highway Traffic Safety Administration is seeking a $16.4 million fine against Toyota.
Federal regulations require automakers to inform the NHTSA of any potential safety defects within five days of determining that a defect exists. Through documents obtained from the automaker, NHTSA’s investigation has concluded that Toyota was aware this defect existed at least since September of 2009.
“Safety is our top priority and we will vigorously pursue companies that put consumers at risk,” said NHTSA Administrator David Strickland. “We will continue to hold Toyota accountable for any additional violations we find in our ongoing investigation.”
While Toyota is still under investigation by NHTSA, the automaker has been busy refocusing its efforts on quality and rebuilding its brand. Thanks to attractive incentives in March, Toyota has already produced a sales rebound following February’s sales tumble.
Toyota has moved quickly to address many concerns from regulators. This includes improving internal commutations within Toyota’s corporate hierarchy, as well as improving the communications with regulators and customers. Toyota has also appointed a new Chief Quality Officer who is solely responsible for making safety-related decisions.
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