With the Toyota hearings in full swing, the automaker recently released a series of webinars to discuss throttle control response in detail.
Naturally, the mechanical issues surrounding unintended acceleration can be a bit technical for the average consumer, and even lawmakers. Hosted by the automaker’s National Environmental Safety and Quality Communications Manager, the webinars are intended to clarify the what the electronic throttle control system is and what role it plays in unwanted acceleration. Journalists were also invited to participate in the whiner and ask questions regarding the mechanics of these systems.
“These videos and animation show the confidence we have in our engine management system on all of our vehicles,” said Paul Williamsen of the University of Toyota.
Toyota’s public relations offensive continues to embrace online communication channels. With these new videos, the automaker is hoping to not only educate journalists and consumers about the mechanical complexity surrounding unintended acceleration, but to also ensure the public that Toyota vehicles are safe and that all necessary measures are being adhered to in order to prevent further dangers.
Among shoppers looking at 2010 Toyota RAV4 Boston dealers, the consensus is that the Japanese brand is doing very possible to remedy their quality issues, while also attempting to be as transparent as possible. Those two factors will certainly help the company emerge from the bog it has found itself in.
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