Toyota Prius v Gains 2 MPG–Before It Even Goes On Sale

by Toyota in the News on August 11, 2011

Toyota Prius v image

When Toyota first announced the next member of the Prius family—the all-new Prius v—the automaker’s engineers expected the versatile vehicle to achieve EPA ratings of 42 mpg city/38 mpg highway/40 mpg combined. Unfortunately, now that the vehicle is preparing for its debut this fall, Toyota has announced the Prius v actually won’t achieve those numbers; fortunately, it will do even better. According to Boston Toyota Dealerships, the revised fuel-efficiency figures for the 2012 Toyota Prius v are: 44 mpg city/40 mpg highway/42 mpg combined.

And that’s all the more impressive when you remember that the Prius v also offers more cargo room than crossovers like the Chevrolet Equinox, Honda Element, Nissan Rogue or Ford Escape. That’s not by accident, either.

“Over the 11 years that Prius has been on sale in the U.S, we have listened to our customers,” said Ed Larocque, national marketing manager for Advanced Technology Vehicles for Toyota U.S.A. “Many have told us that, while they love everything about their Prius, they need a vehicle with more space. That’s why we gave Prius v 58 percent more cargo space than the Liftback—to meet the needs of these active, young families. And at 34.3 cubic feet, it has more cargo space than 80 percent of the small SUVs on the road today.”

The Prius v offers plenty of other features, too, including:

  • Toyota’s advanced in-car connectivity and infotainment system, Entune
  • Dynamic Radar Cruise Control
  • Remote lock/unlock
  • Push-button start
  • Advanced Parking Guidance
  • A standard backup camera
  • Seven airbags
  • A Panoramic roof made of lightweight resin

“The Prius v holds a unique position in both the Toyota lineup as well as the industry,” added LaRocque. “It will be unmatched with a blend of size, versatility and fuel efficiency, with better mpg than all SUVs, crossovers and wagons on the market. The ‘v’ will compete in multiple segments—some that offer mpg, some with capacity—but none with the same strong mix of both.”

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