Incentives have kept Toyota sales relatively strong, which is why the automaker may keep them coming through the summer.
In response to negative press and a string of recent problems – the latest including a recall of Lexus GX 460 SUVs – Toyota will likely continue its incentives well through the summer months in order to keep foot traffic in showrooms high.
“With what we can gather today, they’re going to have to continue this level of spending until 2011 models start to come in a meaningful way,” said Jesse Toprak, vice president of industry trends at forecaster TrueCar.com. “That could mean until about August.”
Toyota’s current incentives include 0 percent financial and dramatically discounted lease rates on most new models. The automaker has already extended these incentives through April following the 41% boost in sales during the month of March.
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