Details about two of the most popular members of the Toyota lineup were recently announced for the 2012 model year, with the automaker releasing information about MSRPs and upgrades to the Toyota Prius and Toyota RAV4.
Toyota’s best-selling hybrid, the Prius, receives a fairly deep refresh for 2012. On the base model, designers introduced a restyled front fascia, revised tail lamps, nifty new 15-inch wheel covers, LED daytime running lamps, and some notable increases in standard content, too. The biggest change? The addition of Toyota’s Display Audio sound system, boasting a big 6.1-inch screen, USB port, Bluetooth functionality for hands-free calling and music streaming, and more. Uplevel Prius models share the same design enhancements and now feature Toyota’s Entune connectivity and infotainment setup, navigation, a rearview camera system, an eight-way power-adjustable driver’s seat, and, on the Prius Four and Fiv, a high-efficiency, eight-speaker JBL GreenEdge sound system.
Many options are available as well, including the Prius’ first head-up display, which projects key vehicle information onto the windshield in front of the driver, helping to eliminate the need to take his/her eyes off the road.
The starting price of the 2012 Toyota Prius—expected to go on sale in January—is $23,015 for the entry version. It’s a fairly moderate change that reflects Toyota’s decision to hold cost increases to 2 to 4.3 percent depending on the model.
And the price of admission to the RAV4 family advances by an even smaller amount. The base MSRP of the entry model is now $22,650, reflecting an increase of .8 percent; all other models see price bumps of less than that, with the RAV4 Limited benefiting from a .5 percent reduction in its MSRP. Despite this, all RAV4 models get a new audio system that includes—as a standard feature—Bluetooth wireless technology for hands-free calling/online music streaming.
The automaker’s Display Audio sound system is available as well on the RAV4 Limited, and features both Entune and navigation. Toyota also will continue to offer both two- and four-wheel-drive powertrains in the RAV4, along with the only third-row seating in its class.
The 2012 Toyota RAV4 is on sale now.
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