Toyota Sells One Millionth Prius Hybrid In U.S.

by Toyota in the News on April 7, 2011

2011 Toyota Prius image

Toyota has become synonymous with hybrid technology largely due to the Prius hybrid. Released in the United States 11 years ago, the Prius quickly became the most popular hybrid here, as well as abroad. The overwhelming popularity of the hybrid also helped it achieve a major milestone this week as Toyota has officially sold more than one million Prius hybrids in the U.S. at dealers like Toyota Dealers Cincinnati.

Worldwide, Toyota has sold more than 3 million Prius hybrids. The release of the third-generation model has only fueled demand, and it currently resides at the top of the EPA’s list of the Most Fuel Efficient Vehicles for 2011.

“Since the Prius went on sale eleven years ago not a year has gone by when it hasn’t been the number one selling hybrid vehicle in the U.S,” said Bob Carter, Toyota Division group vice president and general manager. “Prius has become synonymous with the word hybrid and as we see fuel prices starting to rise again, it has accounted for more than 60 percent of hybrid passenger car sales so far this year.”

As gas prices climb past $4.00 in many parts of the country, more American consumers are expected to look for fuel-efficient transportation at their Lowell used Toyota dealer. As such, Toyota should continue to see healthy demand for this model. And, as consumers continue to embrace the standard Prius, Toyota is preparing to launch a Prius MPV and a plug-in hybrid variant.

Carter added: “Prius paved the way for hybrids and while it is still the hybrid leader in sales and fuel economy, I’m proud to say that since its introduction, 13 other auto brands have seen the benefits of hybrid technology and joined the hybrid market.”

For more information on the Toyota Prius, visit Toyota Illinois or your local Toyota dealer.

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