Due to Toyota’s recent lapse in safety and quality, the brand is now focusing all of its efforts on undoing subsequent negative perceptions – which could eventually help the brand emerge as one of the safest brands in the process.
In an effort to rectify its safety missteps, the company is touting its commitment to safety in a new ad campaign focusing on the Star Safety System. This new system includes five driver aids that have become standard on all Toyota vehicles, including Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist.
According to Toyota, they are the first manufacturer to offer all of these systems as standard equipment throughout their entire lineup of cars, trucks, and SUVs.
“From Yaris to Land Cruiser, Toyota is the first full-line manufacturer to combine these five key accident-avoidance technologies as standard equipment on every model,” said Bob Carter, Toyota Division group vice president and general manager. “Toyota customers tell us they want to know more about the Toyota safety story, and the Star Safety System is just one of the features that reassure them about the safety and quality of our vehicles.”
To see what else Toyota has to say about these new safety systems, see the new commercials below.
* * *
As always find more Toyota news right here. Subscribe for the latest.
